Because we've traditionally been the "classy, glamour" club in London. The rock 'n' roll club as Danny Baker says. They see themselves in the same way but always had to play second fiddle to us. Goons are no threat to them as, no matter how successful, they could never be thought of as "cool". Now they're successful too but as we all know, you can't buy class. They can never have what we have as a club so they're jealous. And now that we're becoming a real threat they're scared too. That's why they hate us so much. That and anti semitism.