Because within our supporter base we have a lot of individuals who are just happy that we are "better than we have ever been in most of our lifetimes."
Content with failure, we need to change this loser mentality, unfortunately it's deeply embedded at this point and only winning trophies on a consistent basis will change that, which imo, will not happen under our current ownership.
Many will shun the idea of buying trophies and not doing things "the right way" because it will fill our club full of "glory chasing spoiled brats" many City supporters felt like that when they were being taken over, as a matter of fact I imagine some even stopped supporting the club.
Personally I would rather have glorychasers who demand more success than a ground full of daytripping half and half flag fans who couldn't give a shit about winning and are just happy to turn up for the "experience" of the stadium and the rest being fans just happy we do things "the right way" and will celebrate 4th place like it's a trophy and have their tummies tickled by the owners.
I don't want us to become those cunts over the road, I also don't want us to become another City but at least the latter wins things, which is what sport is all about, even if people try to tell themselves otherwise so they feel cosy at night in bed.
Let's stop being fucking losers and give this club what it deserves, trophies on a consistent basis, more importantly let's start demanding success rather than accepting failure, that's the bare minimum that anyone who claims to love this club should be doing.
