It was discussed at length and is definitely a possibility but we want a huge, enormous, unlimited hookers for life, type number, whilst AIA see that a crossover in having both shirt and stadium sponsorship would warrant a large discount ... that's not DL's style.
Let's face it we are loaded, we can afford to wait for the stadium to have full exposure, concerts, boxing and of course NFL ... 200m today or 300m next year? pretty sure we will wait ....
There was talk of a staggering 500m 30 year deal, that's nearly as good as the MetLife or Scotiabank deals, but until someone signs it's all just talk.
To put some perspective on these numbers - a superbowl add costs 2.5m for 30 seconds, so the superbowl brings in 200m in advertising for just one game ... if "The AIA Stadium" were ever to get the Superbowl then AIA would get not 2.5 minutes but hours, days and weeks of free advertising ... plus NFL viewing numbers are 90% US based, they pale into insignificance when compared to the EPL's worldwide audience.
Spending 500m to have your name slapped on a pile of steel and concrete might seem a bit daft, but in advertising terms for super brands it still represents pretty decent value ... much of the EPL is missing a trick, once Spurs get this over the line the rest will rush to follow ...