Well its subjective based on the individual isn't it?
Some people are content with CL football, Some want more.
If you look at it purely through the lens of customer satisfaction, removing emotion and fandom from the equation and just looking at value for money we don't receive that VFM in terms of success on the field, you could argue we do receive value for money in terms of the quality of the facilities. But if the movie is shit doesn't really matter how good the cinema is does it?
The current levels of ambition being displayed by the board are not enough for me, but your mileage may differ.
Also I look at Woolwich (I appreciate I keep bringing them up) but we are talking a club with very similar revenue to us, but their fan base is much more ambitious than ours, Obviously they have more historical success, but why if the revenue of the two clubs are so similar should ambitions be different?
Speaks to my point earlier about us being conditioned to accept less through years in the wilderness.
With the money/oil clubs seeming to be in transition this was our opportunity to do what Woolwich are doing now, but we failed to capitalise in my opinion largely due to a lack of investment in the squad.
Players like Dier, Davies, Sessegnon, Doherty, Lenglet, Sanchez, Gil just not being good enough but not having been replaced. Many of them having been at the club a long time now.