They’ve been great for things like the stadium and training ground. The club will benefit from those for many years. However, it’s telling that those are both tangible assets that increase the value of ENIC’s investment.
As long as people continue to pay premium rates to watch us play, the owners won’t really care all that much. I think their dream scenario is regular CL money whilst keeping wages and transfer costs as low as they can reasonably be to maintain that situation.
That said, I don’t blame ENIC for us not winning the CL.