Liverpool have waited 30 years to lift the Premier League and now they are on the brink of finally doing so. Not to mention, three trophies in 2019 including their sixth European Cup by beating Tottenham.
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Signing smart by understanding big data
English football mocked when Henry and Werner talked enthusiastically about how baseball had been transformed by Billy Beane's Moneyball and a new wave of perplexing stats, and how, in 2004, it helped them end the 86 years without a World Series at the Red Sox.
Most saw them as naïve owners about to be fleeced by an idea that made for a great Hollywood movie but wouldn't fit English football. Liverpool hired Ian Graham, a Cambridge University physics PhD, from Spurs and Michael Edwards, also from Tottenham, just as Gordon took over.
Former sporting director Damien Comolli, who had worked with them, said they were the best in what was then a niche activity. Graham writes his own statistical metrics to outperform rivals.
Edwards applies the analysis to a wider canvas. The headline successes are Philippe Coutinho, signed for £8.5million and sold for £142m — enabling the signings of Virgil van Dijk and Allison — and taking a chance on Chelsea reject Mo Salah for £34m in 2017.
But Graham's favourite signing is Andy Robertson for £8m, who was part of the worst defence in the Premier League at Hull City but is now in UEFA's team of the year. Gordon identified Graham and Edwards's talent, empowered them and promoted them. Graham is director of research and Edwards is sporting director.