I just had a thought that maybe its all because there's too much footie on tv now. And if you dont get to see the game "live" all the goals are repeated time and again. You could literally watch at least 1 match a day if you wanted to opposed to when I was a kid all you had was "Match of the Day" and "the Big Match", the only live game being the FA Cup final. God I'm old!!!!!!A friend of mine was a lifelong Liverpool fan (though he liked us too because he loved Hoddle). Now he supports Bristol City. He said he was embarrassed by all the Suarez / King Kenny / pro-racism shirt stuff. Plus he just hated the money aspect of the Prem.
Then again, he switched off his TV and phone at 3-0 down v Milan in the CL Cup final and missed everything, so he’s a bit of a melt.