I understand that Levy doesn't care about the fans' recation, but what about the sponsors? Don't they realise that people will hate the partnership and a loathe their logo/company? And that people will refrain from buying new kits precisely because of their logo?
I don't know business, but it seems like a strange choice to me.
This is aimed at the Asian population I guess? And I mean the Asian population in Asia, not in the UK.