I remember reading an old post here, can't be arsed finding it, I think it was by
Éperons
about how Spurs used to be run pre-Scholar. The people in charge did not try and make money out of running the club, they re-invested all the profits and often lost some of their own wealth in the process. I remember reading that 90% of the board came from Tottenham and they were all Spurs fans. That's what I mean by old school owners, and that is how Stoke appear to be run too. Maybe a Stoke fan could correct me, but from what I've read it seems to be the case.
You could say that these people didn't run the club
for the fans, you could perhaps say that their aim was to have status/power/influence/the prestige of running a football club. But they weren't trying to make money. If you look at the sums, I think you'll find people like Coates, Whelan at Wigan, and Kenwright at Everton, and I'm sure some others, don't stand to gain financially from their work at those clubs. I'm not saying they are angels, just that as I understand it, not all chairmen are in it for the pound signs.
I tend to disagree about football clubs being better run. The experience of going is safer, and more "pleasant", yes. However, financially many clubs are run very badly, owners taking massive risks for personal gain, owners who don't care about the traditions of the club, owners who are using the club purely as a financial tool etc. I believe this is a relatively new thing. In older times, owners knew they could not expect to make a profit from football.