The Parable of the Merchant
And it came to pass that a merchant set forth in search of fine raiment. Many sellers in the Market Place displayed the best of their wares. Some garments were practical, some durable and some elegant.
Alas none of these examples were suitable, or to the merchant's taste. However, many in the market spent money with abandon, often on unsuitable or 'fashionable' garments to appease their followers or to display their wealth.
Disappointed but in good heart, the merchant returned home. There he surveyed his business and was greeted warmly by his workers and his outstanding apprentices. He looked to the future, and found it to be bright, he found it to be Lillywhite.
Here endeth the lesson.