£500M in revenue is quite a rosy outlook if you ask me. Feel free to bookmark this post and come back at me whenever next years financials are released in about 2 years. It just doesn't pass the sniff test, as all we've done since leaving WHL is build a stadium - there's been no new major commercial deals.
A stadium isn't going to boost revenue that much, that's simply illogical. If a £1Bn stadium were worth even £100M in annual revenue. Then you'd see every club in England lining up to knock down their gaff. Doesn't take a sharp dressed finance man from the city to see that investing a pound for a 10 pence increase in annual revenue is a pretty smart and safe maneuver.
Therefore, if the forecast comes good it will be driven by increased media income of which our competitors will receive a marginally larger slice. So the idea that we'll have vaulted into financial parity suddenly is a bit of a fantasy.
My prediction? We're on par with woolwich and chavs (without Roman dumping more rubles in), though ever so slightly behind. We're about £40M behind the dippers. And we're £150M+ behind United. City doesn't matter as their financials are just a masquerade anyway. We're closing the gap, but there's still a lot to be done.
Our match day revenue increased significantly by going to Wembley ( going from 36k at WHL to average ,63k at Wembley) but at WHL we will both be getting an average gate of approaching 60k but importantly far more corporate/premium areas which will make up the same amount of revenue as 'general adnission' match day revenues - that is why match day revenues shoot up even from the Wembley revenuss as corporate is smaller at Wembley.
Food and drink sales are running at 3 times WHL levels as the offering and location is so much better
Add in extra events such as NFL rugby and the 20 odd non sports events which are at NWHL together with appropriate food and drink sales etc.
Commercial income is booming - look at the increase from 2 years ago and then factor in that NWHL has the 3rd largest conference centre facilities in London.
Many large corporates want to be associated with a stadium which everyone is calling ' one of the best in the world' so sponsorship ncome is significantly increasing.
Loads of other revenue sources which are running at a different level to WHL.
The bit which seems to being underestimated is that this is not just s football stadium but a multi sport stadium with conference and corporate facilities - a first of its kind and that is why it's not just the £100m increase you have assumed. Levy worked out years ago that building another football stadium to get £100m increase was not good enough, hence all the added extras at NWHL to generate more revenues