Some here think that the only important money is that which is spent on new player acquisition. I am not blind to the idea that we have to develop our own players and buy in quality too. The thing is that we have.
You can argue about silverware but you can also demonstrate progress. For the first time in our history we are going in to the champions league for a second season in a row. Sorry if this doesn't fit the narrative but I like our manager, I like our squad and I like, mostly, how the club has been managed from above.
The only team in the past 20 years that has not spent the most money on their squad is Leicester. To buck the trend is not just hard, it's momentus. There are only Six clubs in the last 25 years to win the premier league. Of course I want us to be one of them, yup we've been poor in the FA Cup and could have done better, also we should have been better in Europe, we're not there yet but that does not mean we're going backwards.
ENIC have not bought us as an act of charity or love. But we haven't been bought as a rich man's vanity project, or had massive debt levied against us like a venture capital situation. I have said it before, it is in their interests for their investment to be a success because they want to sell the club as something worth buying, it enhances their credibility and maximises profit.
The next question is how they have seen the club turn in to something worth more than a billion pounds? In saying 'the punters' I think it's both right and wrong, the growth of the Premier League is the big revenue raising factor, it means that commercial sponsorship has gone to a higher level, that's because more people are interested in football and they're prepared to spend money on it, because the league has done an amazing marketing job, they have changed the entire nature of the business and created more markets and more punters, which is why clubs in the league are so attractive to investors.
Make no mistake that we have capitalised too, when the premier league begun we were mid table at best and I think we only started to look really competitive from the 2008 season. I think it's easy to forget the times white hart lane didn't sell out, when the champions league was a pipe dream and the top 4 was another level.
We're not there yet but you'd have to be pretty selective not to acknowledge we've come a long way.