Quite Interesting........
The January transfer window is well-known to be a chaotic period, with circumstance rather than planning being a key driver of activity.
The general perception is that a good window can turn performance around; we can all think of examples of teams that spent significantly on new players, and saw an improvement in results. The bigger picture, however, shows that the relationship between spending and success is weak at best. There are plenty of teams who ostensibly strengthened their squad, but ended up doing worse after January – and vice versa.
If our club does need a boost in January, it is useful to know that brute force spending alone is unlikely to work, given it might only be worth one or two extra points if we follow historical trends. In order to outperform history, we have to think differently to the clubs that created it.
This can be hard given the need to execute quickly. However,
tools like Acquisition enable immediate access to the most important information. Processes that are evidence-based and has everyone bought into can only help, too. History suggests there is little value for money in January – but maybe it’s because we haven’t got it quite right yet.