To me, that says, "Levy's planning to double the price of a ticket."
5 or 6 games a season, 2 tickets per game, is just about affordable/justifiablefor me these days, but I can see a time coming, very soon, where it will be only one or two games per season. Sad times, but hey - it's a marketplace, isn't it? Levy has to grab as much cash as he can, because he's battling against oil money - and on top of that, he'll need a new boat and a new plane soon, won't he?
As for kids, I always buy my granddaughter a Spurs membership, partly in case she ever wants to go to a game, partly to brainwash her into being Spurs, but mainly so that her Gooner/Dipper Dad doesn't have the opportunity to poison her tiny, innocent little mind. That's my job and I'm good at it.