To be fair, the amount of advertising we've been getting in the US is insane and I think it will definitely translate into club and UA profits. Soccer Ball is finally becoming fashionable in the US and somehow we have managed to stick ourselves on the crest of the whole thing for free pretty much.How much of an affect do you think this will have?
Americans buy stuff. They buy a lot of stuff. Stuff that they don't need, and when they realise they don't need it, they throw it away and buy more stuff. They are stuff loving mother fuckers and if you can make them want to buy your own stuff, you'll do alright.