I did say UA had a terrible 2016 with their sports endorsements, due to their players/teams all having spectacular failures.
Curry maybe the player of the moment, however he has one kick, Nike have a raft of other kicks KD's, LeBrons, Kobes, AF1s, Airmaxs and I've not even mentioned Jordans. If you cannot see that losing game 7 in the final minute isn't spectacular failure, having gone 73-9 a record in the regular season, leading the finals series 3-1. No team until GSW had ever lost a series having led 3-1 or been record breakers getting there. It's got to rank as one of the biggest bottle jobs.
Since switching to UA Andy 'specialist in failure' Murray hasn't won a grand slam, that was whilst he was still kitted out by adidas.
UA maybe growing, however their market share is still dwarfed by the big players. How many more sides do Nike, Adidas and Puma provide kit to compared to UA? As their only PL side they should be bending over backwards to produce something better than some 'phoned in' nonsense. The big boys are allowed to get away with it due to having years of building their brands.
I've liked some of our previous UA stuff, but looking forward to us getting an elite brand signed up to us.
I'd argue that UA is already an elite brand. They're bigger here than every other company except Nike. As for Curry: losing a title means very little when it comes to shoe sales. Durant has never won one, and his shoes makes Nike more than $100 million per year. Lebron entered the league in 2003 and didn't win until 2012, but he was still Nike's top athlete (maybe 2nd behind Kobe) for most of that time. UA has already released several different shoes for Curry, and up until those laughably bad "dad shoes" they were doing quite well.
They're also significantly wealthier than Puma, they're just choosing to focus on US sports at the moment so they have a small market share elsewhere. It's very similar to where Nike was in the late 80s and early 90s, before they signed deals with the Brazilian NT and all those top players. I'd prefer to have Nike or Adidas make the kits for Spurs just because I think they look better, but UA could definitely put up the money if they wanted to.