Is it summit to do with the fact you (we all) know deep down we don't REALLY have a chance of winning it... even though EVERYONE seemingly wants to play in an over-hyped Competition they have very little realistic chance of winning!
They've all been seduced by the fucking Champions League anthem theme tune!
Yet in the Europa League these past few years, you had the feeling we were GENUINELY in with a shout of winning the thing... if ONLY we'd taken it more seriously! Which we didn't...
...so ended up pissing away the opportunity of European 'not to be sniffed at' Silverware!