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Anyone know the reason why kit releases seem to be positioned later in the year with every passing season? Can't really see where the commercial benefit lies
It might be down to sponsorship. I remember the season we got CL we didn't get the shirt sponsorship sewn up until really late on. You know what Levy is like with deals, squeezing every last penny out of someone.
Last year iirc, we tied up the Investec deal (or it was announced) in the week leading up to our first EL match… So I do think sponsorship plays a role, for sure.Pretty sure we are tied down to HP/Autonomy for next season, reckon this could be to do with investec/another potential cup sponsor?
Pretty sure we are tied down to HP/Autonomy for next season, reckon this could be to do with investec/another potential cup sponsor?
dibs on the third kit
No. They've got a thick skin.I think that would split the fans opinion.
No. They've got a thick skin.
For those of you interested in such things, here's a season by season table of every shirt sponsor for all 46 Premier League clubs from 1992-93 to 2013-14...
Premier League Shirt Sponsors 1992-93 to 2013-14