My bosses set me targets. If I achieve them their natural response is not 'well done Simon' - they want more, they must have made the targets too easy...
Levy is probably the same... I'm not suggesting he is demanding a top two finish, but considering our league position and the fact that we haven't been at our best for large parts, possibly that we can get top 3-4 without the £20/30/40mil expenditure that has been suggested.
I can't honestly say I'm expecting any big signings, I'm actually quite happy that our minor signings are of the quality that they appear to be. The reality is, although fans of other clubs consistently go on about the hundreds of millions we spend on players, we can all see that our nett spend is invariably on or around nothing. I don't think that this is a 'happy coincidence', more that the club wants to balance the books in the short term so that they'll be balanced in the long term. It's a long process (1 in, 2 out...), but when you consider the overall improvement to the squad over the last 5 years or so I think we are a good example of how to run a football club. The difficulty now, is that to move forward we want to be buying the 20-30mil players - the Mouts and Willians of the world and we don't have enough Nikos and Charlies to offset against this. Regular CL football is the next milestone, but I don't necessarily see the board gambling that sort of money to get us there. Rather, keep with the programme, because it has brought us this far...
At the start of the season many were saying that this was going to be Evertons year, what with Fellaini, Jelavic, Baines et al. They do have some good players in there. However, from a spurs fans point of view it is easy to see how thin their squad is. They have a good 11, that's it really. Last season we had a good 15, maybe 18 and we still ran out of steam. I think that we are probably at about the same level (though maybe with a little less quality, VDV, Rat Face), I hope that AVBs arrival will bring about more of a structure to our 1st team so that we can maximise the players we have...
I know, I know... Didn't read... Me neither.