Hemen Tseayo -Strategic Development Director

  • The Fighting Cock is a forum for fans of Tottenham Hotspur Football Club. Here you can discuss Spurs latest matches, our squad, tactics and any transfer news surrounding the club. Registration gives you access to all our forums (including 'Off Topic' discussion) and removes most of the adverts (you can remove them all via an account upgrade). You're here now, you might as well...

    Get involved!

Latest Spurs videos from Sky Sports

Guido 🇺🇦

"Legacy Fan"
Former Manchester United strategy chief now working for Spurs

While Manchester United’s hierarchy wait to see what comes of their sale process, the club’s former chief strategy officer, Hemen Tseayo, has taken a role at Tottenham Hotspur, writes Dan Sheldon.

Tseayo left United last summer, as revealed by The Athletic, having been an influential figure behind the scenes for more than a decade; he also worked as their director of corporate development and head of corporate finance.

Hemen Tseayo Manchester United


Hemen Tseayo left United 10 months ago (Photo: Manchester United)
Tseayo played a central role in the team that listed the club on the New York Stock Exchange in 2012 and executed multiple refinancing transactions for the club. He also led the feasibility study, business planning and application process forUnited to launch a women’s team in 2018.

But he felt there was a ceiling to his broader strategic role and left the club in May. His departure followed Richard Arnold’s succession of Ed Woodward as chief executive and Matt Judge’s resignation from his position as director of football negotiations. Tseayo’s office was in between Woodward’s and Judge’s at United’s base in the posh Mayfair area of central London.

His role at Tottenham, which he started in mid-November, is wide-ranging. As their strategic development director, Tseayo oversees the data analysts team, helping the Premier League side improve their use of data to improve performance across the entire club.

Though Tseayo will not be directly involved in their football operations, his job is to take Spurs forward in terms of domestic and international growth. The club recently announced a 15-year strategic partnership with Formula 1 that will include the development of the first in-stadium electric karting track.
 
Former Manchester United strategy chief now working for Spurs

While Manchester United’s hierarchy wait to see what comes of their sale process, the club’s former chief strategy officer, Hemen Tseayo, has taken a role at Tottenham Hotspur, writes Dan Sheldon.

Tseayo left United last summer, as revealed by The Athletic, having been an influential figure behind the scenes for more than a decade; he also worked as their director of corporate development and head of corporate finance.

Hemen Tseayo Manchester United


Hemen Tseayo left United 10 months ago (Photo: Manchester United)
Tseayo played a central role in the team that listed the club on the New York Stock Exchange in 2012 and executed multiple refinancing transactions for the club. He also led the feasibility study, business planning and application process forUnited to launch a women’s team in 2018.

But he felt there was a ceiling to his broader strategic role and left the club in May. His departure followed Richard Arnold’s succession of Ed Woodward as chief executive and Matt Judge’s resignation from his position as director of football negotiations. Tseayo’s office was in between Woodward’s and Judge’s at United’s base in the posh Mayfair area of central London.

His role at Tottenham, which he started in mid-November, is wide-ranging. As their strategic development director, Tseayo oversees the data analysts team, helping the Premier League side improve their use of data to improve performance across the entire club.

Though Tseayo will not be directly involved in their football operations, his job is to take Spurs forward in terms of domestic and international growth. The club recently announced a 15-year strategic partnership with Formula 1 that will include the development of the first in-stadium electric karting track.

With his background 'oversees the data analysts team' seems an odd role, as that's about measuring the attributes of various players.

In most companies there is a role to collect together a range of other data which might include, inter alia, customer data for various uses including say the propensity of 'cross selling' football fans to kart racing to skywalk etc. That kind of thing might better fit his background. Might this be the role they mean ?
 
If I had to choose the top 6 club with the worst strategy in comparison to resources, it would easily be man United.

This sounds like a match made in heaven.
 
With his background 'oversees the data analysts team' seems an odd role, as that's about measuring the attributes of various players.

In most companies there is a role to collect together a range of other data which might include, inter alia, customer data for various uses including say the propensity of 'cross selling' football fans to kart racing to skywalk etc. That kind of thing might better fit his background. Might this be the role they mean ?

"helping the Premier League side improve their use of data to improve performance across the entire club.

Though Tseayo will not be directly involved in their football operations, his job is to take Spurs forward in terms of domestic and international growth."

..........Yeh, I really don't think it means "data" as in player & team performance analytics.

If I had to choose the top 6 club with the worst strategy in comparison to resources, it would easily be man United.

This sounds like a match made in heaven.

It'll just be all the boring shit...... Man Utd have a massive profile and make a shit load of cash.
 
But he felt there was a ceiling to his broader strategic role and left the club in May

At a club the size of united, feels like he wanted expanding the untied brand outside of football which I guess united weren't interested in. Of course we are
 
With his background 'oversees the data analysts team' seems an odd role, as that's about measuring the attributes of various players.

In most companies there is a role to collect together a range of other data which might include, inter alia, customer data for various uses including say the propensity of 'cross selling' football fans to kart racing to skywalk etc. That kind of thing might better fit his background. Might this be the role they mean ?
My interpretation of this (based mainly on his previous role) is that he would be the guy that ensures the systems used to collect are appropriate and more important how the data is interpreted and pulled. This is a mathematician's job. I've been selling data in some form or other for 30yrs and the guys at the strategic level create systems/solutions/strategies for the marketeers (business side) and analytics/scouting (football side) of the business. (empower the skilled marketers to market and the football scouts to scout).
 
Thrilled by this

Taking a strategy director from Man Utd is the second best thing we could of hoped for

Shame it wasn't one of Everton's strategy directors but beggars can't be choosers
 
Soak it in lads. This signing is as good as any trophy.

Two massive results in two weeks. First we get a go kart track and now this.

Massive club.
 
Back
Top Bottom