Commercial revenues are now Spurs largest revenue stream - and as can be seen this has trebled since 2017 and will probably continue to be Spurs largest revenue stream going forwards - and is of course totally within Spurs control. Spurs have now more revenue from these sources than our London rivals Woolwich and Chelsea, although still some way behind both Mancs and Liverpool.
As Swiss Ramble says '
Tottenham’s commercial revenue rose £45m (24%) from £183m to a club record £228m. Sponsorships grew £15m (12%) from £126m to £141m, while merchandising increased £6m (21%) from £25m to £31m, but the star of the show was other income, which shot up £23m (74%) from £32m to £55m.
The substantial rise in other income was due to numerous third party events at the new stadium, such as the NFL, rugby union, the heavyweight fight between Tyson Fury and Derek Chisora plus a few major gigs (Beyonce, Guns N Roses and Lady Gaga).
And Spurs have applied to Haringey to be allowed to increase number of non football events from 16 to 30.
This revenue stream will majorly help determine how much money can be spent on players - whether fees to acquire or wages paid.