Yeah does seem weird they done it for one and not everyone.That's so weird...
Try emailing back but going full emotive saying you feel let down and they've taken advantage of your loyalty
This is what I got from Neil(support):
Hi Football Chap
Thank you for your SPURSPLAY subscription.
We have refunded £10.00 back to your original payment method, the funds should be back in your account within 3 to 5 working days.
Will probably send something back also probably ask to make a complaint