"That Taylor Swift concert was amazing. I loved it. Where was it held again, The Tottenham Hotspur Stadium? I think I'll buy a season ticket for £3,000 "
I really don't understand how people think "Free advertisement" translates to money in your pocket. Are people going to become Tottenham fans because they heard the name when watching an NFL game? And if they do become Tottenham fans, that doesn't automatically translate to buying merchandise or tickets. How much of this do you have to sell to make £40mil?
This is like watching your favourite boxer get demolished and saying, "It's part of the game plan, he's trying to tire his opponent out". It is so poor that we're now playing 4D chess just to think of excuses.