The point to take from the past is that over the last decade and more the squad has gradually got better and better. It's not a linear increase but certainly obviius.
The only reason for building the stadium and training ground for the best part of a billion is to get a sustainable club and part of that is to get satisfied fans ( or at least as satisfied as fans can be ) who fill the ground regularly, and get means playing entertaining football competing at the business end of competitions - nobody with any sincerity can promise to win PL or CL or any other competition but the club are showing we can compete at the top ( eg CL final) and that is clearly the aim.
And to do that means getting the best squad we can - whether through buying ready made players (Ndombele - no apostrophes) ,buy in top talent to develop ( Clarke) and develop our own ( Skipp, Parrott et Al). But it's never s fast process - what seems to have been forgotten is Poch said it's the start of another 5 year project a few months ago.....so it's not just one transfer window he was thinking about.
I agree with you entirely, there is no debating the squad quality has improved, our first team quality is up there with the best, no doubt about that whatsoever.
I also agree that building the stadium is about sustainablity over the long term, that can't be denied and it's a good strategy to have but I also think that it's about balance, I get the impression from our owners and Levy that the stadium is there to keep us profitable and they are happy as long as we remain in the CL and keep getting supporters in through the doors, however the impression I get from our wider fanbase and our manager is that they want us to remain competitive for trophies and not just become a Woolwich 2.0, a stadium but top four is our everything.
And whilst I realise it's unrealistic to expect winning a trophy every season I think it's about intent and ambition.
When we signed Ndombele there was a shift from supporters because it felt like a change in how we did business was happening, we had a target we wanted and we got it secured, early on and for a reasonable price.
However since then, It seems to have reverted back to what we have been accustomed to, which to me at least is an indication that our owners think that signing is enough to secure top four and keep us profitable, if we were however to bring in LO Celso and Sess and get a decent RB in it would indicate to me and a lot of fans that we are serious about achieving more than just a top four finish and actually are serious about challenging for a title.
Does getting those signings mean we will challenge? It's hard to say really but what I do know is that it will show that we have intent to win a trophy and we have done our best and given our manager the best tools possible to try and achieve that and that to me is what's important.
Instead we seem to be going into the season very short in regards to depth and with one position in particular looking short of options completely, we also have numerous players with contracts about to expire and no conclusion to those in sight.
When you combine that with the fact we got 11 points on the back end of last season and barely scraped top four I think that's why you are seeing a lot of our supporters starting to question things.
Also, based on Poch and the language he has been using, it didn't sound like he meant another rebuilding project, he said we need to "find a different way operate if we want to win trophies now the stadium is built" and then immediately moved on to talking about wanting signings.
That to me indicates he thinks we need to spend and we can no longer rely on the old model if we truly want to compete, maybe he didn't sign his new contract thinking that would be the case but that's how I believe he feel right now and I believe that Levy probably fundamentally disagrees with that (although I could be wrong on that completely.)