Why do people keep trotting out the "our late transfer policy costs us slow starts" bollocks every year. We've had some of our best starts (including our best ever) in the last few seasons. Things like international tournaments have a much bigger impact, as our transfer dealings are generally spread throughout, just like everybody else's are. It's not like we are refreshing 11 starting players every summer and needing to teach them how to play football. At most we might add 1 players late who might immediately impact the first team, meaning we still have about 22 others well versed in all things Poch, so why should one or two late transfers derail a sequence of results?
There are clubs with bigger resources and wage budgets than us, players and their agents who also want the best deal/club possible who wait for that best deal/club.
The only way to do big deals for coveted players early is to overpay in fees and wages, or pay whatever the clubs/players are demanding - and hope that a bigger club isn't also willing to do that. We can't always do that, (most clubs can't always do that). When we can do that, we do it, when that sits outside our financial resources, we can't and don't, then we have to wait for those demands to come down, or move to other players.
Even the clubs with bigger resources struggle to get big deals done early and end up doing deals late. All clubs do.