The Cheese Room is just a symbol tho, it could be the Tunnel Club or Oyster Bar or whatever other flim-flammery you will never, ever get to see. Money was no object there, no expense spared for the corporates.
98% of proper fans have no interest in cheese or oysters or Michelin-starred restaurants when they go to football. A good view, reasonable toilets, maybe a pint before or at half time is all anyone wants.
Yet where it really matters, the team, suddenly to dare was too dear. We couldn't find the extra £9 million for Brozović, the extra £5 million for Jack fucking Grealish who we've been flirting with for a couple of months, mainly because we thought we could exploit Villa's problems and get him on the cheap.
The only explanation I can think of, other that it was just a monumental fuck-up by all concerned, is that there's a hole in the financing for the stadium (and there have been vague rumours to this end), and we simply didn't have the dosh.
In which case, given the vast sums people are being asked to shell out - the mst expensive ticket prices in world sport was it? - the fans should be told