Could just be me thinking this, but does anyone else see a correlation between this deal and the trajectory of the club?
Long gone are the days where our kits were made by "illustrious" sportswear brands, such as; Pony, Kappa or Puma.
I can't help but think this symbolises where we are heading now, when I see "Nike", I think "global brand", when I see "Kappa", I think "if you put your hand over the top half, it looks like a lass spreading her legs"...
Coupled with the new stadium, it feels as though we have now well and truly arrived in the big boy club.
I agree.
Its always been Adidas or Nike for the elite top clubs to be honest and I feel like we are now joining that brand. We went from Kappa to Puma which was a step up, then we expanded our global base by moving to Under Armour and then continuing to do so by moving to one of, if not the biggest brands in the world.
Its almost poetic that we've moved to Nike whilst Woolwich are now with Puma instead. As if there was a shift of power.