I'm afraid to say he's not even a good accountant.
He's created a persona now that everyone is looking to pull a fast one over the great negotiator that is Daniel levy our Lord and saviour.
It is royally backfiring on him and reflecting in the accounting books too.
Even some of his business decisions are odd. He's sounded out lots of companies to get naming rights but has valued the club way beyond anything a legitimate buyer would pay.
The uber rich (the only people who can afford to pay the valuation) aren't going to want to buy us, they've made their money, they have no interest in us. So he's priced himself out of that market.
His morals are also off. Reminder this is the same guy who wanted to cut wages of our non-playing staff during the pandemic whilst he himself is happy to give himself millions each year, including bonuses.
As with most businesses, covid has thrown a spanner into his business of using the stadium as a cash cow. But everyone knows this money is not going to be invested in the team.
I think ENIC have made the decision that they will not be able to financially compete with Chelsea, City, Newcastle and United. So they will take what they can get from the stadium which is enough profit to keep them going.
The football operation is just going to survive although matchday revenues will not be anything like what levy intended when the stadium opened. Hence from a business point here he's not made a good decision because he has failed to realise that to maximise profits which are his intentions he needs to invest in on field football operations to ensure fans fill out the stadium.
Just my opinion but by the time international travel fully recovers from covid, the casual tourist fan who levy was banking on will no longer want to attend because the footballing side will be such a shit show it won't be worth a tourist spending that much money. I'm sure the big games will get sold out against the top 6 but none of the others will.
The attendances at home from now to the end of the season will be on average 40-50k IMO.
You wont make money from football operations. Its negative cashflows to compete. You make money when you come to sell and take the capital gain. I wish they would do this a fuck off.
You're also right that the team sells the tickets. Not the stadium. People dont spend a fortune to watch a stadium. The actual entertainment piece, the team. Stinks.
Its the equivalent of Gordon Ramsey hiring the poshest venue in london, charging hundreds of pounds for fish and chips. You'd think Levy would have more sense than that.