Children. And I guess that’s the point of the hullaballoo
It’s epic, that fresh high carbonation. My kids get Kombucha, occasionally Purdeys now, then that pulp stuff. Think its the biggest trouble though, as the first 7years especially sets the metabolic tone for life.
Its that kids are highly susceptible to visual stimuli which creates excitement, Football, especially if club endorsed, like TV ads with our players, is deeply bad juju, as these young minds seek heroes to emulate, long to drink it much more.