But league glory is not happening or some years. So it doesnt bother me when we fail at it. There are hopes but almost zero expectations there. We just dont have what it takes to win the league. Im not getting upset over unrealistic targets.
But we can achieve other realistic targets, ie. the cups because they do involve an element of luck and clubs like ours should be winning them. Also which good footballer would think I want to go to a club which aims not to win anything but be content with finishing in the top 4 and waste a few years of my life achieving fuck all. Only someone who is interested in the money or someone for whom this is as good as it gets.
We have shown reasonable ambition in the cups though. 4 semi finals and a final in four years, all of which were lost against teams who were the favourites with the bookies going into those games. Have we come up short in them? Absolutely but even when we lost to the likes of Gent etc we played pretty much a strong team.
We talk about bedding in the likes of KWP on one side of the coin and on the other it's seen as a lack of ambition. We currently have a window of financial opportunity to clear the clubs debts maybe half a decade earlier than we had forecasted whilst keeping a nucleus of tried and tested top 4 quality intact. If the manager needs reinforcements in the summer look at the plus side, the club will have twice as much as it has ringfenced due to our prudency over the last year or so. Our,scouts would have had an extra year to analyse prospective signings and we've been able to tie down hugely important assets like Dele, Kane & Son on 5 year+ deals, as well as the manager that has taken those steps with the club.
It's a project that requires the club to grow in pretty much every aspect from training ground through to brand, stature, finances and following which is unlike the projects being carried out at clubs such as Chelsea, Liverpool, Juventus even who have much of what they need in place. Klopp who has been at Liverpool nearly as long as Pochettino has been with the club still has no trophies to show for his time there but I think it's clear to see they've grown as a club. That's without a new stadium being required, a new training ground and academy philosophy to integrate into the club, a bigger need for a larger fan base etc.
I get what you're saying, I really do but how I see it is if you have a team and squad equipped for a top 4 finish, you definitely have a squad capable of winning a domestic cup. Unfortunately it just hasn't happened for us but we keep pushing on, keep evolving and inevitably one will come. Top 4 equates for roughly 25% of the clubs income, that's huge when it's considered as an income not expected with the project plan Pochettino had when he joined the club. I think our over achievements in that department has altered the goals and targets we set out to get. Keep achieving more than envisaged as it's a quicker route to the end goal etc.
Our yearly objectives, as with the other top teams in the league are as follows:
Objective number 1 - qualify for the Champions League
Objective number 2 - challenge for the title
Objective number 3 - have a good run in the Champions League
Objective 4 - try and win a domestic cup
The modern game sees players with one full season under their belt, a prospect being valued at £50m. Juan Foyth had played 5-6 games at professional level and cost us £10m-£11m. Football has gone insane with money and a golden ticket of £100m that top 4 can give you turns the £2m or whatever the Carabao Cup brings with it into a modern day laughing stock. It gets you glory yes but it doesn't impact long term success like the dollar we currently get does, having to pay extortionate fees and wages to keep your gems sweet in a short career and window to look after your families futures etc.
I'd love a cup, I really would but at this moment in time and for the next season or two I'd still take a top 4 finish at the start of the season competing against big teams like Chelsea, Woolwich and Man U rather than throw that for a day out at Wembley and an open top bus parade. Maybe my stance will change in time but I see the logistic importance of priotising it as a goal for the time for the time being