Spurs look to sell their brand to fans and sponsors

  • The Fighting Cock is a forum for fans of Tottenham Hotspur Football Club. Here you can discuss Spurs latest matches, our squad, tactics and any transfer news surrounding the club. Registration gives you access to all our forums (including 'Off Topic' discussion) and removes most of the adverts (you can remove them all via an account upgrade). You're here now, you might as well...

    Get involved!

Latest Spurs videos from Sky Sports

Sort by date Sort by reaction score
We need less money and less branding.

'Glory Glory' should bear no significance to the the money men at WHL and yet it will be used where possible to lance as much money from overseas fans as possible.

This shit boils my piss, I hate it. Like when the club changed Audere est Facere to 'To Dare is to Do' because that's infinitely more marketable. The game is sick, and this is further example of why.

The one glorious thing about the word 'Yid' is that the club will never be able to put it on a T Shirt. It will never ever be commercialised.
 
Leroy Mamrtin said:
It's shit like this that makes me resent myself for working in Marketing.
Click to expand...
Now go and find a quiet dark room on your own, and start cutting yourself.

Nothing personal of course.
 
I don't see anything wrong with a marketing push really. We'll get left behind if we don't keep up with the revenue generation of the big boys - it pays for your Bales, Modrics and VdVs. And, frankly, a club of our size should be up there doing this sort of thing anyway.

Thank you, Alan Sugar, for saving us from meltdown all those years ago and stabilizing the ship but you had no fucking clue how to market a football club globally so we lost ground. Thank you Enic for setting the "lost decade" right.

P.S. Flav - I kinda agree. Tradition should be respected. I think Man U and Liverpool are particularly good at that.
 
I'm in favour of increased marketing across the world. The global interest in the Premier League is enormous, and at present, we seem happy to let all that attention (money) go to United, Liverpool, the scum and the chavs.

The club has been doing things like pre-season tournaments, and signing Pienaar and Khumalo, in a bid to increase our fanbase in South Africa. All well and good although I wonder how much money we are making from that increased fanbase at present.

Having said that I like Flav's point about the term Yid being the sole property of supporters, something the board can't market but also can't suppress.
 
it's a matter of time before someone makes a Spurs breakaway team (like FC United), then that team will get promoted to the league and then still do the same shite THFC currently do as you can't really survive any other way.
 
Unfortunately this is the way football is going, you cant stop it so we either accept it and embrace what it is going to do to our club, or you whinge on about it and start supporting a Spurs FC.
Unfortuanelty I think we as fans are holding on to old ideals about football that just arent there anymore.
 
I'm not entirely sure how the club will make money out of a brand....

Also "32,000 people on a paid-for waiting list for season tickets" - is that not just the spurs members which you automatically get added to the season ticket waiting list? I'm not sure that all those 32,000 would automatically want to buy a season ticket.
 
there is two types of membership, lillywhite and bronze, bronze puts you on the waiting list,

the only other perk is tickets to league matches a day earlier, but in limited supply, so its actually harder on that day than the next, so im guessing most would like to be on the waiting list, even if its a wait and see how i feel/how rich i am when i get to the top
 
Yeah, the extra day you get as a bronze is only actually good for 1000 tickets. It's a nightmare trying to login at that time and when you finally do, quite often there's nothing left, and you have to wait anyway.
 
k1ngs said:
I'm not entirely sure how the club will make money out of a brand...
Click to expand...
Merchandising and licensing. I'm going to play devil's advocate here. As a business major, one of the things that strongly attracted me to the club was the financial responsibility of its management. I fucking love it. Now, I think people are taking this a bit harshly, I don't think we're going to see Gareth Bale action figures any time soon (although I really fucking want a Gareth Bale action figure :biggrin: ) This entire article is extremely vague. Filming training? How the fuck do you sell that? I think what this article really means is that the club wants to more aggressively push for TV spots in big markets. You can't really do that directly, as the article mentions that they have little control over the TV rights, but you can get out there with strategic tours of the US, Asia, and Africa (have to say I don't see Africa working as well except as a foot in the door to African talent) and prod the networks into realizing that there are a lot more fans of the club out there than they realize. Hell, I can't catch hardly any games on TV unless A: We're playing Man U, Chelsea, or Ar***al, and B: They don't have anything else to broadcast. Illegal streams are all I've got. Most of these are shitty quality where it's hard to tell who has the damn ball except for where they are on the pitch. If Spurs can get aggressive in pushing their "brand" so that I can watch a damn game on TV once in a while, I'm all for it.

The rest of the article is on NDP which I think we can all agree on.
 
The article sounds like this Charlie Wijeratna has just got a new job and has been trying to impress everyone by chatting about what he plans to do.

The club received a boost earlier this week when it signed a planning agreement to build a new stadium at the 20-acre Northumberland Park site next to White Hart Lane.

"This will be the best stadium in the country," says Mr Wijeratna.

"It has been designed with the fan experience as the most important thing."

He said the club, which is currently building a new state-of-the-art training complex, desperately needed a new, bigger, stadium.
Click to expand...

He said like that it's all finalized and just needs to be built.
 
Yeah, he's getting a little ahead of himself.

That being said, the Olympic Stadium is going to be such a terrible venue for football. I'm sure West Ham is foaming at the mouth for that 80k seater, but you look at the pictures of the place and you can hardly see the damn pitch it's so far removed from the stands. Good luck filling that beast to capacity, too. The atmosphere is gonna be shitty.
 
cantsmilespurs said:
I hate any cunt that refers to Tottenham Hotspur as a 'brand'.

We're a fucking football club
Click to expand...

This.

All that business & marketing bullshit makes my skin crawl. They just want to rape the club's tradition for every penny they can.
 
I dont get the hate for this. It's so short sighted.

We are in the Premier League - possibly the most marketed league in the world.
We are a fucking big big - you dont get out size without a fair bit of marketing/business work.
People bang on about wanting us to sign the big players and their big wages - well how the fuck do you expect us to do that? Do you think the money comes out some magical pit of nowhere like on Football manager?

I get the feeling people slag it to be seen as some kind of 'cool' sticking up for the traditions of football. Which is absolute bollocks. If people hate it so much why dont they stop following Spurs and go support their local non-league team?
 
Dru said:
I dont get the hate for this. It's so short sighted.

We are in the Premier League - possibly the most marketed league in the world.
We are a fucking big big - you dont get out size without a fair bit of marketing/business work.
People bang on about wanting us to sign the big players and their big wages - well how the fuck do you expect us to do that? Do you think the money comes out some magical pit of nowhere like on Football manager?

I get the feeling people slag it to be seen as some kind of 'cool' sticking up for the traditions of football. Which is absolute bollocks. If people hate it so much why dont they stop following Spurs and go support their local non-league team?
Click to expand...

I think the hate comes from some of the implications the article makes. Specifically, the article speaks about subtly altering the "brand" through fonts, colors, and controlling the language surrounding the club. I don't know about you, but that last part tells me they'll start trying to stop people from saying yid. If their focus is on growing the brand in large markets, most people in the US aren't going to react favorably to fans identifying themselves as part of the "Yid Army." There's just a huge paranoia associated with racial issues here in the US, electing a black man president hasn't exactly changed that much.

I don't think this is about sticking up for the traditions of football, it's about not abandoning the club's history for mass-market appeal. Yes, the club needs cash flow, but they don't have to abandon their identity in the process...
 
Dru said:
I dont get the hate for this. It's so short sighted.

We are in the Premier League - possibly the most marketed league in the world.
We are a fucking big big - you dont get out size without a fair bit of marketing/business work.
People bang on about wanting us to sign the big players and their big wages - well how the fuck do you expect us to do that? Do you think the money comes out some magical pit of nowhere like on Football manager?

I get the feeling people slag it to be seen as some kind of 'cool' sticking up for the traditions of football. Which is absolute bollocks. If people hate it so much why dont they stop following Spurs and go support their local non-league team?
Click to expand...

This is complete bollocks.
 
You must log in or register to reply here.
Back
Top Bottom