I am so tired of this argument, honestly it's so disingenuous and stinks of corporate bootlicking.
Look, telling someone to go and support another team because they want their team (who hasn't won a trophy in nearly 12 years whilst all the clubs around them have) is not only a weak argument, it's an insulting one.
You don't have to support a team pumping ludicrous amounts of money into their club in order to see your team win trophies, it's a matter of the owners making the right purchases at the right time and having a well invested network in order to secure the top talent that will win you trophies, if our owners aren't prepared to do that then they simply aren't good owners of a sporting business, irrespective of how much money they make because being successful in sport is about winning silverware.
Also, saying that competitive sport isn't about winning trophies is the most ludicrous statement I have ever heard, the whole reason competitive sports exists is to win, to finish top of the pile, that's it, if there was no first place and no trophy to be won then why would sport even exist? Do you think sport would even be what it is right now without the possibility of being the best team? Or are you a "runners up deserve medals" type of guy?
I think the fact that you don't follow sports in general to see your team win trophies says more about your personal ambition, mentality and being happy with mediocrity than it does about the game itself, saying that I am "following the wrong club if you want to win trophies" sums up the mentality of some spurs fans, it's a weak "you've never had it so good" mentality and they view this club as some sort of plucky underdog that would be lucky to have success, it's disrespectful towards a club with such a rich history.
Thankfully, supporters younger than us have a different mentality and want this club to win things so they will eventually speak louder than the complacent and dull "never had it so good" lot that currently occupy sections of our fanbase., it's miserable seeing so many of our supporters settling for second best or third best or fourth best and never wanting the club to push for more just because we were shit for a period of time throughout the history of the club and they are afraid to go back to it again.
We aren't Woolwich or West Ham, we used to take the piss out of Woolwich for celebrating 4th place didn't we? Even those cunts have won a trophy in the last 12 years!
I don't want to follow another club just so I can see them win trophies, first and foremost I support spurs because I have done since I was little, I love the club, through bad and good times but under all of that love is a desire to see this club have success and by success I mean, winning trophies on a consistent basis, I don't want to just see any team win trophies, I want to see spurs win trophies, end of.
I don't expect a trophy every season or even every other season but it's been over a decade since we had silverware, that's simply unacceptable for owners who claim to have ambition and for a club of our size and history.
I am not doubting what the stadium does for our finances, far from it, I am asking, when will we start seeing the benefits of that extra finance in regards to the footballing side of the business? When will that extra finance turn into success on the pitch in the form of trophies and not just success in the form of making more money and expanding the brand so our investment company can make more profit?
You say we were shit 12 years ago, I agree, I don't want us to go back to that period either but 12 years ago we had silverware, so the issue is either the current management that needs replacing or the owners who don't know how to run the club in order to bring it success where it matters.
Now, it remains to be seen what growing our brand will do to the club and if ENIC and Levy have a longer term plan for success on the pitch but we could be sitting here for the next 30 years without a trophy while the "brand" grows.
The reality is, there will always be another club around the corner who will throw money at the problem and outpace a club who is looking over the "longer term" that's why this business model ultimately fails in competitive sports imo.