This is a very "eurocentric" view ... Son is an international superstar he's bigger than any other Spurs player? Now you're all thinking I've gone completely feckin' mental but believe me I haven't ...
There are 51m Koreans, and some 4.4 billion Asians ... In Korea Son is THE BIGGEST star from any walk of life, his picture is everywhere, Captain of the National team, won the Asia Cup, he makes David Beckham look like some back street wannabee ... ask any Korean male, female, child and they will all know who Hueng-Min Son is, and by association most now know who Spurs are ...
But it doesn't stop in Korea, China, Thailand, Indonesia and Japan all relate to an "Asian" player doing well, it's what all kids kicking a ball aspire to be, a famous EPL footballer ... right now Son is a role model for over half the world's population, that's some serious recognition right their ...
So maybe not getting full credit in Europe, the USA or South America but in Asia he's a feckin' God ...