It was the medias reaction to them back then that does it for me.It's only a recent devlopment i think. When they used to be good in the 70's and 80's you could doff your cap to them as they were indeed very good. Dalglish for example deserves respect for his response to Hillsborough and his continued support for the families. There were no real obnoxious characters in those sides and their fans were ok too. How times change.
This in turn has bred/fed this new breed of Liverpool fan.